Research and Reports

Getting Direct-To-Consumer Right
While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
Infographic: Fueling the Future of Data Analysis in Manufacturing
Learn the pitfalls of legacy processes on the plant floor, and explore how companies tapping into real-time data collection can unlock greater efficiency and profitability.

Watch: Finding More Meaningful Insights in Data

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.
AI-Powered Fulfillment and Distribution

Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.
The Future of Business Means Ditching 'Data Driven' and Being Data Empowered

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
The Future of Retail and CG Analytics
2021 Retail and Consumer Goods Analytics Study: Where Do We Go From Here?

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.
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True Demand: The Difference Between Assuming and Knowing

When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.
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Six Steps for Building a Winning D2C Strategy

Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.
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3 Types of Data Your Brand Should Be Collecting at Retail Stores

In this ebook, we explore the 3 types of data powering high-performing retail execution teams. You'll learn how to take a data-driven approach to expanding your in-store footprint, merchandising at the shelf, executing and maintaining brand promos, running in-store sampling events, and increasing chain penetration. Download the ebook and get an edge at retail!