Watch: Finding More Meaningful Insights in Data

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic on consumer goods, but they’re just not timely enough to drive real business decisions. 

If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are. Read on to learn about the high-frequency data sources today’s brands need to tap into in order to retain their competitive edge.