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05/28/2021

Watch: Finding More Meaningful Insights in Data

Consumer data is the lifeblood of the consumer goods industry, fueling a brand’s ability to meet today’s sky-high — and ever changing — expectations. But what are some of these new sticky behavior shifts, and what should CGs know about the data trends that can truly measure and forecast impact?

CGT sat down with a pair of thought leaders for a look into some of the most significant habits that are here to stay, the data trends CGs are leveraging for success, and the behavior signals they should explore if they’re not already.  

Read on for an overview of the chat with Pete Irwin, KPMG managing director, and Brett Benner, KPMG partner, and watch the entire conversation.