Research and Reports

Wiser Brand Benchmark: Shopper Insights - Consumer Household Products
What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.
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Will Work-From-Anywhere Work for Consumer Goods?
As businesses start to open up again, consumer goods executives are grappling with the changes of today's new work settings, balancing the environmental, employee satisfaction, recruitment, and other benefits with the downsides of a distributed workforce.

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SAP Reimagine Consumer Products

Reacting to change is just the beginning. The time is now to totally REIMAGINE CONSUMER PRODUCTS to weather any challenge and thrive in the most competitive of future environments.
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Modern Revenue Growth Management in the Cloud

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
How to Scale Revenue Growth Management Solutions Across the Enterprise

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.
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Adding Predictive Elements to the Pillars of Revenue Growth Management

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
Retaining the New Consumer Through the Power of Technology

As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
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Measuring Marketing Spend in The New Post COVID Cookie-Less World

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.
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How to Unlock Value From Direct-To-Consumer Platforms

While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
Infographic: Fueling the Future of Data Analysis in Manufacturing

Learn the pitfalls of legacy processes on the plant floor, and explore how companies tapping into real-time data collection can unlock greater efficiency and profitability.