Data & Analytics

Consumer goods companies — especially food brands — are woefully behind the times when it comes to marketing insights, smart analytics and an ability to flex with changing behaviors. And at the root of this is an outdated, disconnected technology stack that is limiting agility and proactive decision-making.

Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.