Data & Analytics

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.

It's not just about keeping up anymore. Read on to find out the key to thriving in a disrupted consumer goods world.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

Transform consumer experiences by leveraging insights across touchpoints

By getting the right knowledge management system in place, CGs can save wasted time trying to find information, and spend more time on growing the business.

Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.

Amazon will provide third-party brands selling on its site with more digital tools and analytics to better understand the impact of their efforts, as well as more local fulfillment options.

Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.