Data & Analytics

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available. How can CPGs harness real-time data and transform their e-commerce operations? Read to know more.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.