Data & Analytics

It’s no surprise that what CPGs and retailers are thinking about lines up with major headwinds in the market. When asked how they think about driving change and value, important nuances were uncovered. Learn more.

Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods companies and retailers operate.

The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry.

David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.

If you want to get things right in today’s volatile market, you must evolve into a “smart planner” by taking these three steps.

Learn how companies like Lowe's and Giant Eagle are recruiting talent and cultivating the analytic skills companies require from their tech teams.

Reckitt is investing in its consumer research and insights management capabilities so it can more quickly access and act upon them.   

As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.