Data & Analytics

Why Rothy’s Is Going All-In On Customer Experience Data and Analytics
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
Virtual Fireside Chat: The Real Value of AI and Machine Learning in Retail Execution
While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.

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New Research: 120 Global CPG Executives on Data Transformation

Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.
Band-Aid Takes Top Honors in Brand Ranking

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.
Mondelez Expands Partnership for End-to-End Marketing

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.
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Strengthening Demand Planning for a Global Consumer Goods Conglomerate

Our client, a multi-billion-dollar consumer goods company faced complications with demand planning. Operating in over 60+ countries, with 20 million products sold daily, data acquisition from unorganized sources and formats was challenging, inconsistency and questionable data quality added to their problem. Learn how we helped them streamline their data acquisition.
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
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How Low Code Extends the Power of Flexible Manufacturing

Flexible manufacturing is a must-have for digital transformation—and apps created with low-code application development platforms are key to maximizing its benefits. Click here to learn more.
How to Get Product Data Right and Gain a Competitive Edge

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.
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The Changed Face of Hygiene and CPG

Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces. From inside the home to outside the home, this report explains how consumer attitudes are evolving, and exposes the new opportunities for brands.