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04/30/2021

Watch: Where CGs are Putting AI/Machine Learning to Work

It's hard to overstate the potential of artificial intelligence in the consumer goods industry (though McKinsey tries, valuing its total potential in CPG as $1.4 trillion).

To take advantage of this opportunity, CGs need the right business case, a strong data strategy and specific talent  to name just a few foundational requirements. CGT sat down with a series of thought leaders in the industry to learn the must-haves for success in implementing AI throughout sales and marketing functions, as well as within the supply chain and product innovation. Read on for an overview of the chats and to watch the full conversations.