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04/30/2021

Where CGs are Putting AI/Machine Learning to Work

Artificial intelligence and machine learning carry vast potential within the consumer goods industry, but their execution is fraught with risks and challenges. The brands that can overcome these roadblocks, however, can unlock tremendous capabilities throughout sales, marketing, product innovation and the supply chain.

Learn how AI/ML are being used within the CG industry to:

  • Help brands react more quickly to meet elevated consumer demands
  • Win at search
  • Find success in the supply chain
  • Excel in product innovation
  • Uncover meaningful insights in consumer data

Read on for some of the biggest threats to AI and ML implementations and the greatest missteps that follow — and then get advice for CG leaders on de-risking your initiatives.