Having a retail execution team in the field is a huge advantage for brands that want to win on the shelf — but it's also a huge investment. To achieve peak performance and maximize their impact on sales, more and more brands are using data from the field.
In this exclusive eBook, we break down the 3 types of data high-performing field teams are using to win back the 20% of retail sales brands lose due to poor execution. You'll learn how to take a data-driven approach to:
• Expand your in-store footprint
• Merchandise at the shelf
• Execute and maintain brand promos
• Run in-store sampling events
• Increase chain penetration