Consumer Product firms know that direct-to-consumer is in high demand with today’s shoppers. Whether you’ve already built some capabilities or you’re ready to add D2C to your Total Commerce offering, you need a strategy that starts with the consumer.
In addition to creating a seamless omnichannel experience, brands should plan for adding business and customer value through the data collected in a D2C relationship. They must also build in the flexibility to adapt as consumer demands shift.
We’ve outlined the challenges, opportunities, and solutions your business must consider in order to deliver value at scale through D2C.