Data & Analytics

New IRI report gives traditional companies advice on gaining share as small brands continue to encroach.

The partnership will leverage retail measurement data, providing a clear and total store view into core business categories.

The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.

As the holiday season approaches, retailers and brands must prepare to meet the demands of both brick-and-mortar and online shoppers. 

Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.

The consumer goods industry is poised to benefit from a trifecta of AI skills. A Q&A with AnswerRocket's Pete Reilly.

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.

To compete efficiently across categories on Amazon, Goodbaby will leverage automated sales, marketing and operations strategies and optimize the performance of its key categories and individual product SKUs.