Data & Analytics

CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
Missed Analytics Unite 2021? Catch Up Here!
Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.

How Close Can We Get to a Self-Driving Supply Chain?

As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.
3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.
How PepsiCo’s Vikram Somaya Leverages Data to Predict the Future

Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.
Watch: Finding More Meaningful Insights in Data

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.
Getting Direct-To-Consumer Right

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
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How to Unlock Value From Direct-To-Consumer Platforms

While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
Infographic: Fueling the Future of Data Analysis in Manufacturing

Learn the pitfalls of legacy processes on the plant floor, and explore how companies tapping into real-time data collection can unlock greater efficiency and profitability.
AI-Powered Fulfillment and Distribution

Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.