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Data & Analytics

  • 3 Ways to Get Started Using AI for Predictive Marketing

    Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end. How can you get those valuable, predictive insights?
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  • CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry

    With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
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  • How Close Can We Get to a Self-Driving Supply Chain?

    As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.   
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  • 3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles

    Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.
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  • How PepsiCo’s Vikram Somaya Leverages Data to Predict the Future

    Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.
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  • Missed Analytics Unite 2021? Catch Up Here!

    Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.  
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  • Getting Direct-To-Consumer Right

    While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
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  • How to Unlock Value From Direct-To-Consumer Platforms

    While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
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