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04/07/2021

IRI Names Next President and CEO By Way of Google

Kirk Perry headshot Google

IRI, a global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announces the appointment of Kirk Perry, Google’s president of Global Client & Agency Solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.

Perry joins IRI from Google, where he has served as president of Global Client & Agency Solutions since 2013. In that role, Perry was responsible for driving Google's global revenue with the world’s largest advertisers and advertising agencies, helping the company’s biggest global partners grow their businesses more effectively and efficiently. Prior to joining Google, Perry spent more than two decades at Procter & Gamble (P&G) in leadership and marketing roles, including most recently as president of P&G Global Family Care, a multi-billion-dollar global business which included the Bounty, Charmin and Puffs brands. He also served as vice president of P&G U.S. Operations and North America Marketing, P&G’s biggest region, with responsibilities that included oversight of the region’s marketing and sales operations organizations. Perry serves on the boards of The J.M. Smucker Company and e.l.f. Cosmetics.

Over the last decade under Appel's leadership, IRI has undergone a significant transformation of its technology, data and predictive analytics offerings to become the insights partner of choice for leading retailers and CPG manufacturers. Since 2013, the company has more than doubled revenue. Other key company accomplishments during this time include democratizing Liquid Data, which has become the industry’s leading technology, automation and insights platform; expanding the world’s largest repository of anonymized consumer data; creating the IRI partner ecosystem; transforming IRI’s relationships with retailers; launching a media business; pioneering solutions that leverage AI and machine learning; and strengthening the company’s ongoing diversity, equity and inclusion efforts, including launching efforts to provide pro bono services to minority-owned CPG start-ups.