Advertisement
04/19/2021

Kantar Acquiring Numerator

a close up of a computer keyboard

Data analytics and brand consulting group Kantar will acquire Numerator, a market intelligence company, from Vista Equity Partners.

Numerator leverages its proprietary data, which includes a digital panel of more than 1 million U.S. consumers, to provide insights to help companies understand their customers in real time and identify growth opportunities.

Kantar’s Worldpanel division provides currency grade data in more than 45 countries outside of North America, and the Numerator addition is expected to grow the combined dataset to provide insights into the shopping habits of almost 5 billion consumers globally.

The transaction is expected to complete by the third quarter. Numerator will continue to operate as a stand-alone business in the near term.

More M&A Activity

  • As E-Commerce Booms, Mondelez Remains Committed To Snacking

    Mondelez International is staying in its lane for the moment, albeit one that’s speeding along and growing.  
    a train is parked on the side of a building
  • Unilever Supplements Wellness Portfolio With Onnit Acquisition

    Unilever continued down its health-minded future path with the acquisition of Onnit, a holistic wellness and lifestyle company best known for its nutritional supplements.  
    a circuit board
  • Trace One Picked Up By Symphony Technology Group

    Symphony Technology Group, a private equity firm focused on investing in the software, data analytics, and software-enabled technology services sectors, has acquired Trace One, a dedicated B2B collaborative platform for retail, CPG and private label.
    water next to the ocean