Marketing Tactics

The acquisition would further expand Accenture Interactive's customer experience capabilities.

The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.

Read recaps of the keynote addresses from Pinterest's Brian Monahan, as well as CVS Health's Brett Gerstenblatt and WSL's Wendy Liebmann.

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

RXBar will continue operating as a standalone business while leveraging Kellogg's scale and resources to drive growth.

Rich Carrigan, CEO and president of United Displaycraft, will be inducted into the Shop! Hall of Fame.