The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
