Marketing Tactics

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities.

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Three simple ways to make your CPG brand stand out.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.