The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.
A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.
With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.
