Marketing Tactics

Three simple ways to make your CPG brand stand out.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million.

Read full issues of the magazine in these interactive, easy-to-navigate digital versions.

Consumer goods companies are struggling to keep up with the data-driven market leaders.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?