Chobani's McGuinness Named 'CMO of the Year'Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth-annual award honors the critical role of today’s marketing leaders in the increasingly competitive consumer goods industry. Sales & Marketing Report 2017: The Progress ReportConsumers are the industry's driving force Sales & Marketing Report 2017: The Evolving Role of TPM True optimization soon could be a reality Sales & Marketing Report 2017: Is DTC the Future — or the Present? Manufacturers continue to consider the channel's potential. Sales & Marketing Report 2017 CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends. CGT Reveals 'CMO of the Year' Finalists Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry. Rethinking Retail for a New Shopper Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers. Headache Sufferers Directed to Walgreens The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years. Scotch Slotted Cards These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime. Marketo Unveils a 'MarTech Accelerator' Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator." First Previous 149 150 151 152 153 Next Last
