Marketing Tactics

When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition."

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.

Media company Well+Good announced its "2017 Wellness Trends," 15 issues that consumer goods companies should have on their radar in the coming year. 

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.

Keeping content consistent across channels is a new challenge for omnichannel retailers. Just ask Walmart.

Amazon.ca announced the expansion of Amazon Launchpad for Canadian customers.