"Launching an Amazon Dash Button is a natural fit for Sparkling Ice, as online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market," noted David Kearns, Talking Rain's vice president of sales. "We're excited to be teaming up with Amazon to launch the Dash Button for Sparkling Ice, making it easy and convenient for our customers to reorder their favorite Sparkling Ice flavors."
A January 2017 report from FMI-Nielsen projected that online grocery spending could grow from 4.3% to 20% of total U.S. food and beverage sales by 2025 — a $100 billion market opportunity.
The Amazon Dash Button is a small, Wi-Fi-connected device that lets Amazon Prime members order pre-determined amounts of a specific product from their homes. Sparkling Ice is offering 12-pack cases of 17-ounce bottles of popular flavors including Black Cherry, Strawberry Lemonade and Half & Half Tea. Select flavors of the brand's eight-count, eight-ounce, slim-can Fridge Packs will also be available.