Marketing Tactics

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

As the holidays roll around again, it’s time to take stock of things we are thankful for.

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?

Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover."

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition."

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.