Marketing Tactics

The new vegetable brand is first to market with fully transparent cans from Sonoco.

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

The newly created division will be run by veteran Mattel and Disney executive Tim Kilpin, who was appointed CEO and president.

Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.

Diageo will build a U.S. version of its popular Guinness Open Gate Brewery in Baltimore County, MD, the company announced this week.

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.