Marketing Tactics

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.

This year's agenda honed in on interactive, discussion-type sessions with the launch of CGT University, for starters. Here are ten conference highlights that will strike a leadership chord.

Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.

InContext Solutions, Chicago, is working with Intel to develop virtual reality (VR) solutions that meet the changing needs of the retail ecosystem.

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Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.