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Marketing Tactics

  • Rockstar 'Gears' Up at Walmart

    Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

  • Oreo Bites into Online Gifting

    Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.

  • Under Armour Expands Smart Shoe Line

    Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.

  • Xbox Dons Blue for Best Buy

    Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.

  • CGT December 2016: Taking Stock

    As the holidays roll around again, it’s time to take stock of things we are thankful for.

  • The View from Wall Street

    Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.

  • Top 100 Growth Leaderboard

    These seven consumer goods companies outpaced the competition through equal parts acquisition and innovation.

  • CMO of the Year Award Winner

    Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
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