Marketing Tactics

Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy.

In overall assessment, the D&I Index ranked the company 15th out of more than 4,000 publicly traded companies worldwide.

Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.

The Dow Jones Sustainability Indices highlighted progress in several areas, including: Health and Nutrition, Materiality, Corporate Philanthropy, Water Related Risks and Packaging.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

As part of the Anniversary Blend's anniversary, a new collection of siren-themed drinkware will be released.

Campbell's Chunky soup introduces new soup flavors and has enlisted six NFL players to star in the new Everyman All-Star League campaign.