Marketing Tactics

Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.

Progresso also debuted new packaging this summer for the first time in over a decade.

Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy.

In overall assessment, the D&I Index ranked the company 15th out of more than 4,000 publicly traded companies worldwide.

Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.

The Dow Jones Sustainability Indices highlighted progress in several areas, including: Health and Nutrition, Materiality, Corporate Philanthropy, Water Related Risks and Packaging.

The mobile app company is rolling out three new marketing options that go beyond age and gender.