How Transactional Content Can Transform Fashion Week
With capabilities like SnapChat and Virtual Reality (VR) runways, consumers are getting closer than ever before to once-exclusive events like New York Fashion Week. But when the ultimate goal is to sell more products, what can brand owners do to further empower consumers to buy?
Shifting content from a product discovery tool to a transaction driver will be the real game changer in the fashion industry and it’s closer than one might think.
Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery. By incorporating eCommerce capabilities into Fashion Week content, such as videos, ads, blog posts, and magazine articles, they can take advantage of the elevated exposure to consumers and generate increased revenue right on the spot.
BringHub is one content-to-commerce technology company that is helping to reinvent this eCommerce experience.
Shifting content from a product discovery tool to a transaction driver will be the real game changer in the fashion industry and it’s closer than one might think.
Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery. By incorporating eCommerce capabilities into Fashion Week content, such as videos, ads, blog posts, and magazine articles, they can take advantage of the elevated exposure to consumers and generate increased revenue right on the spot.
BringHub is one content-to-commerce technology company that is helping to reinvent this eCommerce experience.