Lego Star Wars Spectacular

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems. Shoppable from both sides, the corrugated floor elements were perfect for this main-aisle location. The impossible-to-miss inflatable spaceship was a magnet for kids and shoppers from 50 feet away and added to the overall strength of the presentation.

— From 'Ricci at Retail,' published May 2017