Perfect Fuel Finds a Home
Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites.
The Perfect Fuel brand was launched in 2011 by co-founders Nicolas Warren and Miles Masci. A focus on single servings of products made with nutrient-dense, simple ingredients helped drive successful national distribution to a base of active-lifestyle consumers demanding more clean and transparent snacks.
Perfect Fuel's innovative contribution to active nutrition has been lauded by both Inc. Magazine and Supermarket News. The company was identified as one of CGT’s 2015 Standout SMB companies.
The acquisition represents Home Market Foods' entrance into the quickly growing functional food market, which has doubled over the past four years, according to Mintel Market Reports. Home Market Foods aims to be a leader in the market segment by providing convenient, organic nutrition and on-the-go energy under the Perfect Fuel brand.
Headquartered in Norwood, Mass., Home Market Foods produces meat-based prepared foods for both retail and foodservice customers. The portfolio is led by the Cooked Perfect and RollerBites brands.