Marketing Tactics

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

Implementing a solution from CPGToolBox enabled the snack manufacturer to gather key business intelligence surrounding its Ridges product launch in 2016.

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

The new vegetable brand is first to market with fully transparent cans from Sonoco.