PepsiCo, Ocean Spray Among New Clients for Label Insight
Label Insight has inked deals with several new consumer packaged goods manufacturers and retailers that are looking to respond to the current consumer mandate for greater product transparency.
The lineup of new clients signed in the second quarter of 2017 features Allegiance Retail Services/Foodtown, Okanagan Specialty Fruits, Ocean Spray Cranberries, PepsiCo and Schnuck Markets.
Consumer demand for product transparency is reaching a groundswell, according to Label Insight. Market research connects product transparency to increased brand loyalty and greater market share, with 73% of shoppers reporting they would pay more for products that provide complete transparency. (This trending topic will be covered in a new conference being hosted by CGT affiliate Path to Purchase in Chicago on Oct. 17-18.
Label Insight aims to empower CPGs and retailers with technology that enables deep insights, powers legacy systems and activates solutions that deliver product transparency to consumers.
Additionally, Label Insight’s open data initiative has added six new academic, government and research institutions that can now access the company's granular food product data for research purposes. Corvus Blue, the George Institute for Global Health, INSEAD Business School and the New York City Department of Health can now produce research designed to impact and improve food and nutrition policy, as well as influence food manufacturer choices when creating or reformulating their products.