Marketing Tactics

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

This island of “Batman” and Lego toys and accessories dominated the front end of a major mass retailer.

A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

Supremia, Plainsboro, New Jersey, has developed a distinctive two-bottle gift pack featuring Beam Suntory brands Maker’s Mark and Maker’s 46 bourbon whisky.