Marketing Tactics

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.

Across various product categories and retail channels, account-specific activity rules for football marketing.

The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.

Newell Brands has introduced the Rubbermaid Balance Meal Kit, a new product that taps into the consumer trend toward healthier eating.

The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.

Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.