Yankee Candle Holiday Banners

These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities. You can spot the signs from 50 feet or more away, and the quality of the graphics speaks well for the quality of the products themselves. A hidden benefit: the banners hide the excess stock. Smart merchandising often goes beyond the displays.

— From 'Ricci at Retail,' published June 2017