CGT Reveals 'CMO of the Year' Finalists
Consumer Goods Technology will present its fourth annual CMO of the Year award during a special ceremony on June 6th at the 2017 Consumer Goods Sales & Marketing Summit in New York City.
This one of-a-kind award will be given to the Chief Marketing Officer who has made the largest demonstrable impact on his/her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
The nominations have been open since January 2017, submitted by members of the consumer goods community. Narrowing the nominations down to four deserving individuals, CGT has presented them to its esteemed Editorial and Research Advisory Boards for voting. Here are this year's finalists for CMO of the Year:
- David Kroll, MillerCoors
David Kroll is responsible for leading the company’s efforts in brand marketing, innovation, insights, media, and sports and event marketing. Previously, Kroll was vice president of innovation for MillerCoors. Prior to joining MillerCoors in 2012, Kroll spent more than 20 years in marketing and operations, driving profitable growth for some of the world's most recognized brands, which included a range of leadership positions with Dyson, Alberto Culver (Unilever), Wrigley, Procter & Gamble and Cargill. He initiated a global media review that concluded in early 2017 already bringing a greater focus and consistency to the marketing plan. His team took on responsibility for the Blue Moon and Leinenkugel brands last fall. Unique recent efforts have included a tie-in with Uber that offered Chicago Cubs and White Sox fans free rides home from the teams' 2017 season openers.
- Peter McGuinness, Chobani
- Marie Gulin-Merle, L’Oréal USA
- Keith Weed, Unilever
CGT presents several awards through the year to the members of the consumer goods community. Click here to make a nomination for awards in the following categories: CIO of the Year, Customer Management, SMB Market and Supply Chain.