Marketing Tactics

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

This corrugated tower from Lindt & Sprungli’s Ghiradelli featured an assortment of outstanding chocolates in brightly decorated packages.

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.