Accenture to Acquire Digital Commerce Agency
Accenture has entered into exclusive negotiations to acquire Altima, a full-service digital commerce agency headquartered in France with offices in China, Canada and the U.S.
The acquisition would boost Accenture Interactive's capabilities in France and other key markets to help brands attract consumers and turn them into loyal customers with differentiated, compelling digital experiences. Financial terms of the transaction are not being disclosed.
Altima creates and adapts experiences for e-commerce, mobile and in-store commerce. Its work for French and global brands has been recognized with multiple awards, most recently the 2016 "Trophées E-Commerce" in the user experience design category and a 2016 W3 Award for design and user experience. Altima's offering spans experience strategy, user experience design, digital marketing services and multichannel commerce platform implementation.
Founded in 1997, Altima has a team of 370 people working from offices in Roubaix, Paris and Lyon in France, Montréal in Canada, Beijing, Shanghai and Hong Kong in China, and New York.
In France, the Altima team would enable Accenture Interactive to help companies grow their customer experience offering and expand into other markets. In China, it would boost services in commerce and content, which are critical areas for Chinese companies. In Canada, Altima recently merged its team with Montréal-based web marketing agency Konversion. The joint team will strengthen the Accenture Interactive end-to-end digital marketing services available to clients in both English and French.
Once completed, Altima would be the 17th acquisition Accenture Interactive has made since 2013. Recent U.S. acquisitions include Matter, a design and innovation firm; Wire Stone, a creative marketing agency: Clearhead, a digital optimization company; and Media Hive, an e-commerce solutions specializing in Salesforce Commerce Cloud implementation. Other acquisitions in 2016 and 2017 include creative agencies The Monkeys/Maud in Australia and Karmarama in the UK, communications agency Kunstmaan in Belgium, and digital agency SinnerSchrader in Germany.