Welcome to the New ShopperMarketingMag.com
Redesigned website provides more of the industry’s best news, analysis and insights in a cleaner page layout, improved navigation and enhanced search functionality.
Dear ShopperMarketingMag.com Readers,
Welcome to our freshly redesigned website. The magazine’s great content from the past two years is here including news briefs, special reports, and expert commentary as well as Institute publications such as wall charts, trends surveys and white papers.
The site’s navigational design is straightforward and quite intuitive, so after just a few minutes of exploration, you should have the hang of it. (Note: If you prefer to page through replica versions of our print issues – our older format – you can still access them via the tab called “Digital Edition Archive.”)
Like the magazine's print edition, the redesigned website complements the Institute's members-only site, P2PI.org, which will continue to serve as the deepest, most searchable and by far most-popular industry resource for exclusive information on retailer marketing strategies, policies and programming; shopper, field and organizational research; and in-store, online, digital and e-commerce tactics, executions and visuals.
Unlike the Institute site, however, ShopperMarketingMag.com does accept advertising, opening up a lot of possibilities not only for vendors, suppliers and consultants, but for retailers and brands (think job recruitment) as well.
There are a number of interesting advertising, re-marketing and specialized content creation offerings available through this site, including EnsembleIQ’s “Database Solutions,” the only multi-dimensional segmentation tool in B-to-B marketing, which uses demographics, engagement and behavioral data from Opus IQ (an integrated database of over 700,000 people). Along with selecting and refining a target audience in real time, the system’s predictive modeling can also identify audience members who are in a purchase intent cycle.
If all of this sounds intriguing, feel free to contact our sales representatives: Rich Zelvin (773-992-4425), Craig Hitchcock (773-992-4422) or Bill Little (828-237-3350).
We hope you enjoy the new ShopperMarketingMag.com experience. Feel free to drop us a line with any feedback you may have for us about the new design.
-- The Shopper Marketing magazine staff