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Bill Schober

Editor Emeritus

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

Blog posts by this author

August 2019

You’d think I’d learn. Every fall we have an Expo, and every Expo involves client dinners, so off I’d go, committed to a great night out until …
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Articles by this author

June 2019

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

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