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Bill Schober

Editor Emeritus

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

Blog posts by this author

October 2019

One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel.
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Articles by this author

June 2019

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

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