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Bill Schober

Editor Emeritus

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

Blog posts by this author

March 2019

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 
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Articles by this author

May 2019

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

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