Bill Schober

Editor Emeritus

Author Profile

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

ARTICLES BY THIS AUTHOR

  • 3/22/2017

    Hall of Fame Profile: Christopher Witte

    <p>Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.</p>