Accenture to Acquire Digital Commerce Agency
The acquisition would further expand Accenture Interactive's customer experience capabilities.
Snyder’s-Lance Taps into TPO Solution
Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
TABS Analytics Acquires Pivotstream
Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry.
Smithfield Foods Seeks to Boost 'Street Smarts'
The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.
Ruder Finn Adds Data Aggregation Tool
PR shop's new data tool analyzes online chatter against real world experience.
Tibco Acquires Cisco's Data Virtualization Business
The move is designed to strengthen Tibco's portfolio of analytics products as traditional data sources move to cloud and IoT solutions.
Nielsen to Acquire Visual IQ
Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
Byer California Picks PLM Tool for Design Productivity
The goal is to improve workflow and standardized product development, providing visibility and control from concept to delivery.
Chevron Taps Dassault for Product Development Platform
The consumer goods maker will use the platform to accelerate the development of products sold under the Chevron, Texaco and Caltex brands worldwide.
TrueCommerce Acquires Datalliance
The deal extends TrueCommerce's portfolio into the collaborative replenishment, inventory management and demand forecasting markets.
Mindtree Opens a 'Digital Pumpkin' in the U.S.
The unique interactive work space lets multi-disciplinary teams ideate, design and craft meaningful digital experiences.
Puma Europe Picks Tools for Personalized Engagement
The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.