Diane von Furstenberg Unifies Commerce
The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.
Coca-Cola Rolls Out Next-Gen Field App
Provided by Spring Mobile Solutions, the app aims to reduce operating costs, increase workforce efficiency and drive revenue growth.
P&G Upgrades PLM Platform
Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management.
Oracle Releases New Artificial Intelligence Apps
Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.
Industry Group Releases Technology Guidelines for Augmented Reality
The goal is to drive AR technology that improves performance and efficiency for manufacturers in a variety of functional areas.
JDA Makes Leadership Moves
JDA Software Group, Inc. has promoted Mark Morgan to executive vice president and chief revenue officer and named David Rye senior vice president of strategy and corporate development. Morgan, who had been svp of sales for JDA’s North American operations, is now responsible for the global sales organization. He replaces Razat Gaurav, who has held the role since October 2015 but is leaving to pursue other opportunities, the company said.
Nielsen Makes Analytics an 'Everyday' Activity
Nielsen this month is launching Everyday Analytics, a suite of tools designed to enable consumer packaged goods manufacturers to keep pace with the constantly changing, daily conditions of today's fragmented marketplace. "Our clients have always valued advanced analytics to guide their annual strategic planning, but scaling these analytics to the level of everyday decision-making has been a challenge," said Jeanne Danubio, Nielsen's head of marketing and sales effectiveness for lead markets. "Through our more scalable models and easier-to-use tools, it's now possible for clien
Content Analytics Lends E-commerce Expertise to Acosta
Content Analytics, Inc.