Salesforce Announces Digital 360 for Single Source of Truth
Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
IBM, Nielsen Global Consumer Business Expand Data Targeting with AI
The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.
Accenture to Acquire Consultancy to Improve Manufacturing Operations and Logistics
The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.
Nielsen Brings Cuddle Into the Fold
A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology.
Infosys to Acquire Product Design and Development Firm Kaleidoscope Innovation
The merger expands its engineering services portfolio by strengthening presence in medical devices, consumer and industrial markets across the United States.
IRI Appoints New President, Market and Shopper Intelligence
Allen joins IRI from consumer analytics company NPD, where he served as general manager and group president of NPD’s Checkout business.
Transplace Makes Third Strategic Acquisition in 2020 with LeanCor
The supply chain technology and lean consulting practice is expected to add to the depth of capabilities of Transplace’s 11+ billion freight network.
Blacksmith Applications Acquires Food Sales Enablers
The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.
Blue Ridge and ReSight by CoopDIGITy Announce Partnership for Manufacturers
Blue Ridge partners with California-based data collection platform to provide retail and distribution data collection, forecasting and collaborative planning for manufacturers.
CommerceIQ Joins Roster of Amazon Advertising Partners
The solutions provider is a fully managed omnichannel advertising service that aims to enable consumer brands to fully optimize online retail channels and help drive increased sales.
SAS Offering Free Trial of Demand Planning Analytics Tool
In order to help consumer goods companies better meet consumer demand during the pandemic, analytics provider SAS is waiving fees for its Retail & CPG Cloud Analytics Quickstart services for 90 days.