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SPAR and Repsly Partner to Expand Retail Execution Capabilities

CGT Staff
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Retail Data

Repsly and SPAR, Inc, have formed a long-term partnership, leveraging Repsly’s technology to support SPAR’s global expansion strategy for its retail execution solutions.

SPAR, a global merchandising and marketing services company, is looking to expand visibility, control, and efficiency to service select consumer goods businesses across multiple retail categories. 

The company has more than 25,000 reps operating across nine countries in five continents, and the partnership is expected to emphasizes its focus on retail and merchandising services software development.

Repsly CEO Matthew Brogie noted in a statement that the two companies are culturally aligned, while Mike Matacunas, SPAR CEO, cited the value in standardizing on Repsly's platform for retail execution after successful pilot projects with their key customers.

[See also: 5 Retail & Consumer Products Trends to Watch in 2022]

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