They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.
Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.
The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.
Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.