Research

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Research

A collection of featured Research.

We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here.

The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.

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