They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.
Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.
The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.