Budweiser Nabisco Super Bowl Spectacular

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy. Regardless, this massive display could be confusing to shoppers. The header from Anheuser-Busch is great, but where’s the beer? Certainly not in the sweet spot just below the header. Budweiser was relegated to the sidelines while water – water? – was located front and center along with beans and fruit juices, which were neatly stacked on Nabisco – Nabisco? – displays from Mondelez International. The product placement here cheats the brands that supplied the P-O-P elements.

— From 'Ricci at Retail,' published July 2017