Marketing Tactics

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

These K-Y products from RB may have been behind the pharmacy counter years ago, but now they have become "mainstream."

Can there be a display when there is no display present?

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training.

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

CGT's new membership initiative unites industry trailblazers to better understand the needs of a rapidly changing marketplace

Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally.

Symphony EYC signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space.