Marketing Tactics

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

The Super Bowl is a huge event that demands a huge presence in-store.

The battle for creative merchandising during the pre-Super Bowl period is fierce.

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

For bratwurst lovers in certain markets, March can be a confusing month.