Label Insight Working With PepsiCo, Ocean Spray

PepsiCo, Purchase, New York, and Ocean Spray Cranberries, Middleborough, Massachusetts, are among the latest clients of Label Insight, a cloud-based product data engine and resource for transparency in Chicago. “There is a new landscape for brand loyalty, one where manufacturers and retailers must meet consumer expectations for product information or expose themselves to the consequences,” said Ronak Sheth, Label Insight chief customer officer. “In this environment, consumers want that information delivered instantly via digital channels, and Label Insight is helping these brands develop a new dynamic of trust with their customers.”