ARTICLES BY THIS AUTHOR

• 8/30/2017

  Label Insight Working With PepsiCo, Ocean Spray

  Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally.

  Rob Mahoney

  
• 8/30/2017

  Giant Eagle Selects Symphony EYC

  Symphony EYC signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space.

  Rob Mahoney

  
• 8/29/2017

  Shoptology Wins Shopper Duties for Ubisoft

  French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

  Rob Mahoney

  
• 8/28/2017

  Culligan Appoints Fallon as Agency of Record

  Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand.

  Rob Mahoney

  
• 6/23/2016

  Nestle Waters Antonio Sciuto on the Importance of Insights

  CGT's 2016 "CMO of the Year Award" winner also talks about how to win with consumers.

  Rob Mahoney

  
• 6/21/2016

  AT&T's Michael Colaneri Talks Trends Around the 365 Consumer

  Rob Mahoney

  
• 6/20/2016

  Sharing Data Between Retailers and Brands

  Rob Mahoney

  
• 6/19/2016

  Kellogg Company's Maria Keller on Global Digital Journey

  Rob Mahoney

  
• 6/19/2016

  Former CMO of the Year Bruce Fleming Talks Trends in Marketing

  Rob Mahoney

  
• 6/19/2016

  Michelle Adams Talks NeuroScience Tools for Marketing in CG

  Rob Mahoney