Nestle Waters Antonio Sciuto on the Importance of Insights
Antonio Sciuto, EVP and chief marketing officer at Nestle Waters North America, and CGT's 2016 CMO of the Year Award winner, kicked off the 2016 Consumer Goods Sales & Marketing Summit with a bang by explaining how the company's revolutionary approach to direct consumer interaction has upended the market.
Here, he is presented the award by Bruce Fleming, former CMO of Church & Dwight and CGT's 2015 CMO of the Year. Sciuto explains that by leveraging consumer insights and creative marketing approaches, this organization is a model for understanding the "365 consumer."
CGT's next CMO of the Year will be unveiled at the 2017 Consumer Goods Sales & Marketing Summit.