Nestle Waters Antonio Sciuto on the Importance of Insights

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Nestle Waters Antonio Sciuto on the Importance of Insights

By CGT Staff - 06/24/2016

Antonio Sciuto, EVP and chief marketing officer at Nestle Waters North America, and CGT's 2016 CMO of the Year Award winner, kicked off the 2016 Consumer Goods Sales & Marketing Summit with a bang by explaining how the company's revolutionary approach to direct consumer interaction has upended the market.

Here, he is presented the award by Bruce Fleming, former CMO of Church & Dwight and CGT's 2015 CMO of the Year. Sciuto explains that by leveraging consumer insights and creative marketing approaches, this organization is a model for understanding the "365 consumer." 

CGT's next CMO of the Year will be unveiled at the 2017 Consumer Goods Sales & Marketing Summit.