Giant Eagle Selects Symphony EYC

Symphony EYC, a Braintree, Massachusetts-based provider of software and services for insights-driven customer engagement, signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space. Symphony EYC’s solutions will enable the retailer to drive sustainable topline growth and customer loyalty through improved merchandising and promotions, driven by data and integrated into internal processes and collaboration with its suppliers. Giant Eagle, in turn, will enhance its communications with customers, leading to better targeting and more relevant conversations across all channels.