Culligan Appoints Fallon as Agency of Record

Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand. Fallon will manage media planning and buying, strategy and creative for the business. It is tasked with bringing awareness to Culligan’s service in water softening and filtration. The new campaign aims to take the brand from being just a system consumers need to water they want in their homes for all occasions.