Shoptology Wins Shopper Duties for Ubisoft

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner. The agency will help Ubisoft release several game titles next year, including “Skull & Bones” and “Starlink: Battle for Atlas.” “Shoptology’s strategic approach, creativity and retail knowledge will make the agency a valued addition to the team,” said Linda Murphy, Ubisoft’s associate director of shopper marketing and insights.